Tuesday, September 24, 2019
My Laissez-Faire Leadership in the Refugee Camp Site Coursework - 7
My Laissez-Faire Leadership in the Refugee Camp Site - Coursework Example Laying down a proper leadership framework should be characterized by optimization of resources, reorganization of growth opportunities among the employees and implementation of proper plans for achieving growth. My future work environment would be an organization where employees will be given importance to the extent as they are the most valuable assets of the organization. The employees will be motivated enough to work with integrity and honesty and perform to their utmost level without being watched or controlled. In order to build such a working environment, the set of core values chosen to be inspired within the organization will include; Integrity, Commitment, and Dedication.We intend to be the nationââ¬â¢s most competitive organization in terms of our products.In order to attain excellence, our manpower will be completely motivated and equipped with the required skills and the prompt responsiveness to the clientââ¬â¢s requirements is our primary goal. We consider all memb ers of the organization as an essential and most valuable asset and ensure the betterment of each member to the utmost level.Competencies and skills play a vital role in a successful manager as well as a leader. The proper implementation of leadership framework enables a leader to support the business at large and this is possible through comprehensive personal effectiveness that encompasses management change as well as the promotion of simultaneous innovation within an organization. Working in a conducive and well-organized environment will be my preferable working condition and integrity value should be encountered under my leadership to enhance good managerial facet. à à à à à I would prefer to work in a refugee campsite. Most of the refugee camps have displaced people facing potential permeation dangers, especially from terrorist activities. However, the need of education is the key aspect of the people leaving in these camps, and through proper implementation of leadership framework including; Integrity, Commitment, and Dedication, will see people in these camps admire and value the importance of education to the present community.
Sunday, September 22, 2019
Products of Native American Culture Essay Example | Topics and Well Written Essays - 2000 words
Products of Native American Culture - Essay Example The text which is used as a product of Native American culture is one which shows a different identity that belongs to America and which once was the main association with the United States, as opposed to the changes which occurred after the land was conquered by the American government. Text as a Product of Native American Culture The text that is a part of culture and history is first defined as a product of Native American culture. The different types of text are able to describe the culture, history, family and the lifestyle that was a part of a given time frame. This traced the history of the Native Americans back into the ancient ways of living while showing how the dominant culture in America was lost through the war. The defining of these elements make the text as a main product of Native American culture, specifically because it is able to define and describe different parts of the culture as well as provide examples that have caused the religious, ceremonial, cultural and h istorical aspects to be engrained with those who are a part of the Native American tradition. When reading the text, there is the ability to understand the entire society. The intertwining of traditions, ranging from the societal hierarchy to the concepts of religion are in each of the text, making it all a significant basis to understanding the history, beliefs and lifestyles of Native Americans. An example of the text as a part of Native American culture is defined with ââ¬Å"Black Elk Speaks.â⬠This particular text is important in defining the ceremonies and cultures of the Sioux while combining this with the historical events taking place when America began to attack the Native Americans. Descriptions such as The Dog Vision, Heyoka Ceremony and the Powers of the Bison and Elk are able to describe elements of the culture and how this related to the changes in America from the past of Native Americans. ââ¬Å"Under the tree that never bloomed I stood and cried because it had withered away. With tears on my face I asked the Great Spirit to give it life and leaves and singing birds, as in my visionâ⬠(Neihardt, 193). This is one of several examples that show the intertwining of cultures in the text. The product comes from the connection to nature, prayers that are a part of the practice of Native Americans, and as read through the ââ¬Å"Great Spiritâ⬠and which associates with the context of the time. The particular culture is also defined as the narrator is describing the attacks of the Native Americans and how the family is lost because of the American attacks, showing how the culture known is lost because of the historical events taking place at the time. Another representation which shows the text as the Native American culture is through ââ¬Å"Ceremonyâ⬠by Leslie Silko. Similar to ââ¬Å"Black Elk Speaks,â⬠this book is able to combine the elements of the Native American culture with religion, ceremony and the beliefs that are upheld through generations. However, there is also an understanding of how this has changed because of the divisions which occurred in America over time. ââ¬Å"An old sensitivity had descended in her, surviving thousands of years from the oldest times, when the people shared a single clan name and they told each other who they wereâ⬠¦
Saturday, September 21, 2019
Electrotherapy and Osteoarthritis Essay Example for Free
Electrotherapy and Osteoarthritis Essay Osteoarthritis has been described and defined as a condition involving the human bones that is caused by the breakdown of the joints, leading to the loss of cartilage, or what is known as the ââ¬Ëcushionââ¬â¢ between the bone and the joint, in the affected joint or joints. Osteoarthritis is known to affect more than twenty million people every year in the United States of America alone. This degenerative disease affects persons aged above forty five, and it is found in both sexes, and it does not distinguish between races and colors and ethnicities. The hands, the feet, the spine and the large joints of the body fall prey to this debilitating disease, and until today, research has not been able to reveal the specific cause of osteoarthritis, although it is true that it can be directly attributed to the impact of ageing. Injuries in a joint, ageing and being overweight can also lead to the onset of osteoarthritis. The pain in osteoarthritis is caused due to the rubbing of the bones together after the cartilage that cushions them has been worn out. Some of the prescribed therapies to deal with the disease are exercise, stringent weight control, resting of the painful joints, pain relief medication, electrotherapy, and alternative therapies, and if the pain is excruciating, surgery. Electrotherapy is today one of the most accepted and used skills of physiotherapists, although it is by no means new. The use of heat, cold and electrical stimulation have been in use for a long time now, but the inherent problem is that the benefits and the advantages or disadvantages if any have not been analyzed or accounted for, and this means that the method is not as widely used as it can be. However, it remains a fact that electricity has been used by medical practitioners for hundreds of years now, and it is now one of the most common treatment approaches, giving new hope to millions of sufferers across the globe. (Kitchen, Sheila 2002) Take for example this table demonstrating the improvement in the management of pain in osteoarthritis using electrotherapy. Recent research has been able to prove that electricity would be able to bring immediate relief for both acute as well as chronic pain, and it must be remembered that in the case of osteoarthritis, the pain can be both acute and chronic. Nevertheless, the exact mechanism of electrotherapy is not known yet, although it is true that the method can block the transmission of pain signals across the nerves, and can also cause the release of endorphins, or the natural painkillers that are created by the body to combat pain. There can be several different types of electrotherapy methods, and some of them are: TENS, or ââ¬Ëtranscutaneous electrical nerve stimulationââ¬â¢, inferential current, and galvanic stimulation. One must note that all the three methods use electrotherapy to stimulate nerves and muscles, through the adhesive pads that are applied on the skin. Electrotherapy must never be used over malignancies, open infections, over pacemaker leads, and over the throat, because it may cause lowered blood pressure, and over a pregnant uterus, as it may affect the fetus. In the year 2004, a randomized double blind pilot study on the impact of electrotherapy on about sixty four osteoarthritis patients suffering from moderate to severe pain in their various joints was conducted. The aim was to study whether the therapy would be useful in alleviating the pain for these patients, and it was found that it would definitely be able to provide temporary relief from severe and intolerable pain. At the present time, stated the researchers who were involved in the experiment, pain relief for osteoarthritis is predominantly medication, and this approach could bring better relief. In the study, the approach was to apply micro to milliamp current to certain specific areas of the patientââ¬â¢s head. This would result in the release of endogenous opioids from the various pain management areas located within the human brain. For a period of two weeks prior to and tow weeks after the study, the subject pain was self assessed using the ââ¬Ëvalue scaleââ¬â¢, and none of the physicians, patients and the device operators were let in on which device was real and which, false, and the data thus collected revealed the interesting fact that electrotherapy was indeed beneficial in bringing down the pain of the patients of osteoarthritis. According to the Australian Physiotherapy Association, there is sufficient evidence available to prove that physiotherapy management of the knee joints is a very good idea, and that there is a lack of evidence to prove that electrotherapy, specifically shortwave diathermy, including ultrasound, microwave and shortwave may be useful in managing the pain. It may however be true that a recent Cochrane review was able to prove conclusively that TENS or transcutaneous electrical nerve stimulation may be quite effective in controlling pain in these patients. However, better designed studies have to be made before it can be stated that TENS can be used to treat pain for osteoarthritis sufferers. (Bennell K, Hinman R, Crossley K 2001) It is important that the treatment plan must be made with the complete cooperation and consultation with the patient. The treatment goals would depend on the timescale of the treatment that he or she is undergoing for his osteoarthritis, the patient profile, and the affected joints. This would ensure that the patient achieves the maximum benefits of the treatment, so that he may be able to continue living a healthy and active life. Although research has shown that electrotherapy methods like laser therapy and ultrasound do not bring in any significant levels of improvement in the long term for the pain, they do bring in immediate relief from the pain. (EMHM Vogels, HJM Hendrick et al 2003) This cannot be taken to mean that electrotherapy does not bring relief for patients of osteoarthritis; it has been found that low power laser therapy has brought great relief for the pain of sufferers of osteoarthritis in Russia and in Eastern Europe. A study showed that electrotherapy brought relief for pain, mobility, tenderness and functioning in these patients, with relatively little adverse effects. In all probability, the mechanisms treated successfully using laser electrotherapy included peripheral nerve stimulation, resolution of inflammation, enhanced chondrocyte proliferation and increased matrix synthesis. (Ghassemi, M, Marks R 1999) There can be no doubt that the studies conducted so far are by no means conclusive, and the issue of handling the joint pains of those suffering from osteoarthritis with electrotherapy must be analyzed and studies further to bring in real statistics and real results. Perhaps, very soon, there may be available some sort of revolutionary treatment for the management of pain, which these patients would be able to use without fear of side effects or other complications, so that they may be able to continue to live an active and healthy lifestyle.
Friday, September 20, 2019
Nike Football Marketing Report
Nike Football Marketing Report The purpose of this paper is to undertake discussion about the marketing mix of Nikes football boots. Nike football boots are one of the most immaculate products launched under the name of Nike. First of all the paper presents a brief introduction about the Nikes football boots and the proper discussion about the marketing mix is done. In the discussion about marketing mix the element of product is discussed. This discussion entails product features and various football boots that are offered by Nike. The pricing strategy of Nike is discussed and a discussion is done about what makes Nike to charge premium price for its football boots. The stores and centres are mentioned in the section of place. The last and the most intriguing element of promotion mentions thriving and enchanting promotional stunts that are used to promote Nikes football boots including celebrity endorsement of Ronaldo, TVCs and billboard. On the basis of the discussion of marketing a conclusion is presented. After analysis of the marketing mix few strategies are also recommended in the last part of the paper to enhance the marketing mix of Nikes football boots. Ribbon Sport between the years 1964 and 1971 (Nike, 2013). The other brands in Nike Inc.s portfolio are: The Converse Inc., Hurley International, Jordan Brand and the Nike Golf. The company however commenced operations in the design of football boots in the 1990s and created the lightest boots recorded as at the time, The Nike Mercurial which weighed 200g. (Garenthmcknight, 2012). The football boots remain the most immaculate and innovative products of Nike Inc. The boots offer perfect fit, exceptional feel and outstanding ball control as it implies innovative features. With the help of innovative techniques like asymmetrical lacing, strategic stud patterns and by implying All Conditions Control technology, Nike is able to produce these outstanding products. The products provides a wide range of collections to choose from; these include the firm ground to soft ground and indoor. It is not only the product that has earned great response from customers but behind this product of football boots proper and well devised strategies are applied. One of the important facets of these strategies that sum up the overall product philosophy is marketing mix. The following part of the paper discusses marketing mix of the football boots of Nike. Marketing Mix of Nike The marketing mix (or the 4Ps as it is referred) is a marketing tool often used by Marketers to build a strategic plan towards the achievement of the corporate goal whilst also satisfying customers needs. The 4Ps is a combination or mixture of four elements put together to produce the desired plan of action ( Masterson and Pickton, 2010). It was McCarthy who in the mid-twentieth century, called it the theory of the Four Ps as it uses four variables, whose initials in English starting with p. These four Ps are as follows: Product Place Promotion Price Nike football boots are easily recognised from the swoosh logo embedded on all product. Product The product decisions should consider the products advantages and how they will be leveraged (Julian and Michael, 2012, 17). Nike Inc. has several products under its football boots brand and these are the Mercurial Range, Nike Tiempo, Nike T90, CR7, Customised Range (Nike, 2013). Mercurial: This range of football boots were designed using ultra light and ultra responsive technology for the purpose of quick cuts in any direction. This product range features supreme control at high speed with the super lightweight dimpled design. Nike Tiempo Masterful Class: One of the classy pair of boots offered by Nike. The Tiempo is the oldest of the swoosh designs. It was lauched in the summer of 2011 and produced in conservative colour except for the 2013 edition which are in red colour. This brand is designed to particularly improve water retention. Nike T90 Deadly Strike: Designed to deliver the deadliest strike on the pitch. CR7: One of the most famous football boots in the world is CR7. This is the brand that has been endorsed by Cristiano Ronaldo and ingraved with the Love to win, hate to lose graphics. Custom Football Boots: This is another type of boots that are offered by Nike. As the name implies this product allows customers to customise their football boots according to the desired traction, colour and various other options of personalisation. The various brands of the Nike football boots are designed for optima performance aced on the All Conditions Control (ACC) technology to provide optimal ball control in both wet and dry conditions. Three different types of Grind materials are used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole. For the football boots each Grind material is used to make surface for football field. All products are availables in various colours. Price The pricing strategy of Nikes football boots can be described as competitive to the other sports shoe retailers. This pricing strategy of football boots is akin to the overall pricing strategy of Nike Inc product spectrum. The basis of the pricing strategy is of premium segment and target customers. The prices of Nikes football boots are high when compared to other brands such as Adidas and Puma, however, this could be attributed to the premium quality of the products developed. These high prices are often associated with their successes in sports and with organisations. The price range of Nikes football boots starts from à £60 and goes up to $200. A price list of various products of Nikes football boots is as attached in the appendix (Nike, 2013). Place Place in the marketing mix means distribution channels, outlets and catchment areas. Strategies related to place indicate and takes into account different places where the sale of the product would be consummated (Charles, Joseph and Carl, 2008, 44). Nike Inc. is a global company with many outlets around the world. The exclusive stores sell the different products of the company which includes the various brands of Nike football boots. The football boots are stocked by retailers in almost 200 countries. In the United States alone, these football boots are sold to 20,000 retail accounts. With the help of independent distributors, licensees and subsidiaries Nike Inc. sells its football boots in the international market. Promotion The business uses sponsorship to generate brand authencity in the competitive market. Advertising is a major tool used by the company to drive the brand. A few footballers currently sponsored by Nike football boots are Cristiano Ronaldo, Wayne Rooney and Miroslav Klose. Other scores of promotional techniques are also adopted. A promotional strategy is adopted according to the situation and nature of the product. Following promotional schemes are used by Nike for the promotion of Nike football boots. Television Commercials (TVCs) TVCs that run on TV are full of inspiration and hold in-depth messages. The end product of these adverts are the psychological appeal by portraying stars from football arena. Nikes football boots invites customers to have the experience of wearing these boots. Billboards One of the most effective, most famous and most appealing promotional campaigns that is being practiced by the marketers of Nikes football boots are the billboards. In the review of the billboard, attention must therefore be drawn to the brand logo and tag line. The tag line Just Do It play a major role in enthusing energy and sportsmen spirit among the target market. All billboard adverts undoubtedly have the swoosh and tag line present and without a doubt, these parts are the most recognised all over the world. Celebrity Endorsement Celebrity endorsement is another techniques used by the Nike to attract the target market. These endorsements are regarded as the captivating technique. The football boots are endorsed by renowned, eminent and charismatic football players. Celebrities such as Cristiano Ronaldo, Neymar and Andres Iniesta have been used for endorsement for various brands of the Nike football boots. These celebrities are also found on the companies websites and other advertising platforms. Celebrities chosen usually relate with the product and their personality compliment the product. The SWOT Analysis The need for strategic planning towards the actualisation of a companys goals and objectives can not be over-emphasied. The strategic plan creates a framework for the development, performance expectation and maps out the goals of the furture. Nikes marketing strategy would be further examined using the SWOT Analysis. Strengths Nike football boots are produced using very innovative designs. There are three different types of Grind materials often used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole. High quality of products: The Nike football boots are associated with high quality products on all brands. Sponsorship: The company is often associated with sponsorship of football players Weaknesses The product prices are quite expensive when compared to other brands. Opportunities The company set to sponsor sport activities such as the Olympics and World Cup tournament. Threats The football boots are in extreme competition with other brands such as Adidas and Puma. The global nature of the brand presents the company with a risk in the cost and margin imbalance. Conclusion This report provides in-depth analysis of the marketing strategies related to product, price, place and promotion of Nike football boots. On the basis of the discussion that is done in the above part of the paper it can be concluded that marketing mix is an important part of the marketing strategy. The discussion reveals that with the help of marketing mix and by implementing effective strategies Nike football boots are successful in positioning the right image in the eyes of the market. Marketing mix is the nub of all marketing strategy. In a way, it can be suggested that marketing mix provides direction to the brand and if it is implemented in the right way just like the marketing mix of Nike football boots is implemented then it leads the brand to touch the zenith and allows organization to operate business lucratively. The pricing strategy, the quality of product, product features, and the way it is being promoted all these strategies speaks for the brand and are consistent with the brand image. Recommendations Although the marketing mix of Nikes football boots is in its perfect form and is doing well for the business but, still there is some room for improvement. Following recommendations can be made in order to enhance the brand image of Nikes football boots. The first strategy that can be adopted is of brand ambassador. Nike has brand ambassador but there is no specific brand ambassador for football boots. The product of football boots is endorsed by a lot of soccer players but there is no brand ambassador of Nikes football boots. Another thing that marketers at Nike can do to enhance the promotional campaign is to form a club. Just like Harley Davidson has a club for bike lovers Nike can also formulate online forums and clubs where soccer lovers can be the members and share their views not only about the game but about the product as well. Just like hoop it up which is a basket ball event that is sponsored by Nike several football events can also be sponsored by Nike to promote Nikes football boots. References Charles, W., Joseph, F., and Carl, D. (2008), Marketing, Cengage Learning. pp. 44 Julian, V., and Michael, V. (2012), Marketing Management, Atlantic Publishers Distri. pp. 17 Kotler, P. (1999), Kotler On Marketing: How To Create, Win, and Dominate Markets, Simon and Schuster. pp. 70 Levy, S. (1999), Brands, consumers, symbols, and research: Sydney J. Levy on marketing, Sage Publication. pp. 45-47 Nike.com. (2013), About products, Nike.com. pp. A-1 Stevens, R. (2003), Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, Routledge. pp. 47-50 William, E. (2004), Product life-cycles as marketing models, University of Chicago Press. pp. 31-36 William, M. (2011), The Marketing Plan: How to Prepare and Implement It, AMACOM. pp. 12
Thursday, September 19, 2019
Global Warming Essays -- Environmental Global Climate Change
Global Warming As we all know, Global Warming has become a major scientific and social issue during the past decade. Global Warming - the increase in greenhouse gasses- has captured broad public attention because it would easily damage the nature and many souci-cultural aspects of life. That's why it should be investigated thoroughly. In the following essay, I will introduce you to the different approaches of some writers and state their possible answers to this global problem. First of all, although these commentators differentiate in their approaches, they all agree that the greenhouse effect would have catastrophic consequences that can be easily observed on earth. They all chose to begin their articles by identifying what global warming is and the reasons for it. Most of them point out that the greenhouse gasses and particles trap infrared radiation. As a result, the average surface temperatures increase (Schneider, 1989). The reasons that they all figured out are mostly based on too much combustion of fossil fuels and depletion of vegetation cover (Smil, 1990). Then they all indicate possible solutions such as, reducing CO2 combustion and the rate of population growth, in order to solve the problem or at least minimize the effects. Moreover, they emphasize on the governmental and international actions such as 'Kyoto Agreement' which have been taken to cope with this long crisis. All of them interpret G.W. through a cross international framework. That's because this warming has become a world problem. However, the articles differ in many ways. The ways they explain the issues are not the same. Vaclav Smil discusses about the issue more generally, by giving some historical data and responses from... ... speaks to the issue. Moreover, he draws a clear perspective in his article by shaping the evidences. For these reasons, Vaclav is the one who evaluates the issue better among the others. Bibliography: 1. Bongaarts, John. "Population Growth and Global Warming". Population and Development Review, Vol.18 No.2 (Jun 1992) pp.299-319. 2. Gelbspan, Ross. "A Global Warming Crisis". Jstore.host, (Mar 28,2000) www.yesmagazine.org/12Climatechange/gelbspan.html 3. McCullough, Jennifer. "Taking Stock". Jstore.host, (Mar 28,2000) www.yesmagazine.org/12Climatechange/mccullough.html 4. Schneider, Stephen. "The Greenhouse Effect: Science and Policy". Science, New Series, Vol.243. no.4892 (Feb.10, 1989) pp.771-781. 5. Smil, Vaclav. "Planetary Warming: Realities and Responses". Population and Development Review, Vol.16, No.1. (Mar 1990) pp.1-29.
Wednesday, September 18, 2019
Applying Common-sense Morality to Life :: essays research papers
Applying Common-Sense Morality to Life à à à à à I believe that I could and do ââ¬Å"live withâ⬠W. D. Rossââ¬â¢s theory of common-sense morality as my own moral code. I agree with some of the principles that Kant and Utilitarianism follow, but I believe they are too strict. I agree with the system of moral dilemmas and priorities that common-sense morality uses. It allows a person to prioritize moral obligations and choose which obligation is more important based on a particular situation. I believe common-sense morality can easily be applied to situations at home, at work, and at school. à à à à à First, I will give an example of how common-sense morality can be applied to a situation at home. Letââ¬â¢s say that my father and I have plans to meet for dinner on Thursday night. According to Ross, I have made a promise to meet him for dinner and this situation would fall under the obligation of fidelity. In class on Thursday, I find out that I have an exam in my business ethics class on Friday and I know that I should stay home and study for it instead of going out to dinner. After thinking about the situation, even though my father and I had previous plans to go to dinner, I would decide to change our plans to a later date and study for the exam. By doing this, I broke my promise to go to dinner, but the exam is more important. According to Ross, I have prioritized the exam over the dinner in order to fulfill by obligation of self-improvement. à à à à à Second, I will give an example of how common-sense morality can be applied to a situation at work. Letââ¬â¢s say that I work at Wendyââ¬â¢s fast food restaurant. James, the manager of the store, and I are the only staff members in the store. All of the sudden, James accidentally spills hot grease all over his hand and is screaming for help. I immediately run over to help, but then a woman in the dining area screams to call 911 because her husband is having a heart attack. Now I have a moral dilemma. According to Ross, I have an obligation of beneficence to both people, but I need to evaluate which personââ¬â¢s health is more at risk. In this situation, the person having the heart attack is in much more danger than James. I would call 911 and then tend to James.
Mary, Where are U :: essays research papers
The debate over whether or not the United States government should grant tuition vouchers to the parents of children who attend private schools has gone on for many years, and has included many powerful arguments on both sides of the issue. Those who support the private school vouchers believe that they are beneficial to everyone because they promote productivity in both public and private schools alike, and they also give low-income families the chance to give their children a quality private school education. Those in opposition to the vouchers say that they will drain money out of the public schools, and that they only truly help a small population, mainly the wealthy and advantaged. Opposers also believe that the vouchers interfere with the Separation of Church and State, since many private schools have a religious affiliation. This issue has truly been a controversial one, with many people fighting arduously. After reading through the various arguments for each side, one can not help but come to their own conclusion about private school vouchers. There have been many school voucher programs proposed in the past, but they all seem to share one common theme. This similarity between them is that they all promote giving households that send their children to private schools a tax dollar-funded voucher that would cover all or most of the cost of the school's tuition. Many of the proposals also include the right for parents to chose which private school their child will attend. The vouchers allows students to use the money that would be subsidized for them in a public school to go toward a private school education. This system redirects the flow of educational funding, bringing it to the individual family instead of the school district. The idea of school vouchers first became popular after Milton Friedman, an economist, released two publications, in 1956 and in 1962, that supported the voucher plan. In his 1962 book, Capitalism and Freedom, when Friedman discusses education, he turns to public education criticizes it for being "unresponsive" because it has been free from competition (Lieberman, 120). Vouchers would provide this much needed competition, since public schools would now have to contend with the private schools that were receiving the same payments they were. Friedman believes that, "most dissatisfied parents have only two options. They can enroll their children in private schools, in which case they have to bear the costs in addition to paying taxes to support public schools. Or they can resort to political action, an option Friedman regards as ineffective." (ibid.) After Friedman publicly showed his support for school vouchers, a debate began
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